Resume
Work Experience
February 2025 - Present
Senior Account Executive
BVK
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Develop and execute paid social strategy for higher education, healthcare, and tourism clients.
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Collaborate with account and media teams on planning and executing media recommendations
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Handle the day-to-day social media advertising responsibilities
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Analyze ad performance and optimize campaigns as needed to improve overall results.
January 2024 - May 2026
Social Media Manager (freelance)
Sam Schultz Photography
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Design weekly posts featuring client work
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Analyze social media insights to determine organic post performance
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Organize tasks utilizing Trello
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Create branded materials for Instagram profile
June 2023 - February 2025
January 2022 - June 2023
May 2020 - January 2022
January 2019 - May 2020
Social Media Coordinator
University Marketing and Communications
Illinois State University
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Lead paid social media strategy for the department and campus partners, including participating in client meetings, managing budgets, and providing progress updates
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Utilize Sprout Social to plan and analyze the performance of organic social media content for all platforms (Facebook, Instagram, X, LinkedIn, TikTok, & YouTube)
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Create, execute, and evaluate a social media strategic plan with my co-coordinator annually
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Collaborate with the UMC social media team and campus partners to brainstorm content for all platforms
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Use Asana to manage content calendars for all platforms and ongoing projects
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Supervise four social media interns
Marketing Coordinator
Event Management, Dining, and Hospitality
Illinois State University
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Review annual publications for campus dining, events, and catering
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Create, execute, and evaluate strategic marketing plans to advance department priorities
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Coordinate with campus partners and external promoters to ensure accurate messaging for events, projects, and campaigns
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Lead the development, accuracy, and relevance of on-brand messaging for the department through social media (Meta) and digital advertising, print and digital signage, email marketing, WordPress news articles, and social media
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Utilize project management skills and a task management system to ensure efficient and accurate deliverables
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Supervise a full-time graphic designer, two student graphic designers, and two social media interns
Communications Specialist
Office of Admissions
Illinois State University
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Provided strategies, tactics, execution, and evaluation to support our mission, vision, goals, and objectives​.
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Contributed to the development, accuracy, and relevance of on-brand messaging for prospective and admitted student recruitment through social media advertising (Meta & Google Ads for YouTube), email and text message marketing (Slate), and web marketing
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Collaborated with student affairs and academic departments to create accurate communication materials for prospective and admitted students
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Supervised a graduate assistant and two student interns
Marketing Graduate Assistant
Office of the Vice President for Student Affairs
Illinois State University
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Created engaging content and tracked performance across various social media platforms
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Researched and wrote articles for the Illinois State University News System
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Produced monthly e-newsletter
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Managed a team of seven social media influencers
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Maintained the Division's website
Education
August 2020
December 2018
Illinois State University | Master’s in Communication
Illinois State University | Bachelor's of Science in Public Relations and History
Awards
April 2023
April 2023
February 2023
February 2023
April 2018
Winner
STAR Award for Innovation by a Team for Station 8 at Watterson Dining Commons
Division of Student Affairs
Winner
#RedbirdProud Best New/Most Improved Social Media for @EventsFoodISU's Instagram
Illinois State University
Nominee
Team Excellence Award
Illinois State University
Conferences
February 2022
October 2019
Illinois Association for College Admission Counseling Transfer Summit
Topic: Accessible communication​
​​Higher Ed Web Conference
Topic: Influencer marketing in student affairs
Co-presented with two other individuals.
Teaching
January 2024 - May 2026
COM 178: Introduction to Public Relations
Illinois State University School of Communication​